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Walk the talk. Easier said than done. In January I opened my own website and had a tiny “oh no” moment. Over the years I’d added things, tweaked things, expanded things… and somehow the site had turned into a collection of
2026 with a clear direction. I design digital solutions grounded in 20 years of experience — from industrial design for international brands to complete brand identities for ambitious entrepreneurs. Every project reflects the same principles:
Turning complex services into a clear digital experience. I’m so grateful for these kind words from my client, Stig Kjeldsmark, founder of Humanfaktor, that I wanted to share them with you. For Humanfaktor, the new website has made their core
The more pages your website has, the fewer people read them. Paradox? 
Not for most small businesses. I see it every week. 
Enthusiastic entrepreneurs wanting to show everything: “We need: About, Services, All Products, Team, Values, Cases, B
Many believe a strong brand requires more services, more messages, more visibility. But the opposite is often true. Clarity comes from what you don’t do. 
And authenticity can’t be declared – it has to be felt in every interaction.
Some days are driven by strategy and spreadsheets. 
Other days by pure passion and purpose. But the magic happens when both align — when your deepest values become your business compass, and your business becomes a vessel for what truly matter
Designcoach Angela Lund - logo -stempel med guldsmed i midten

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