Squarespace SEO in 2025 – What Works Now
Most people who build their website in Squarespace begin with heart. They focus on design. The feeling. The rhythm of the layout. The images that represent who they are.
But what about being found online?
That part often comes last – or is forgotten entirely.
Maybe because SEO still feels like a world of keywords, numbers and pressure.
Or because when you’ve just created something personal and beautiful, the idea of “optimizing” feels like going backwards.
But it doesn’t have to be one or the other.
Squarespace SEO in 2025 is about clarity. Small, thoughtful choices. And building a structure that helps both people – and search engines – find you.
Note
Yes, Squarespace can perform well in Google – if you use the platform’s built-in strengths.
You don’t need code, but you do need focus on:
✔️ Structure and headings (H1–H3)
✔️ Clear, user-oriented copy
✔️ Image optimization and mobile performance
✔️ Internal links and logical page flow
✔️ And in 2025: Writing content that can be used directly by AI assistants and search snippets
A calm guide to SEO in Squarespace – 5 things that matter now
1. Structure first – keywords second
Google (and readers) understand your site better when it’s organized.
Use H1 for your main title. Use H2 and H3 to create hierarchy.
Think of your content as a conversation – not a sales pitch.
2. Write like someone asked you a question
SEO in 2025 is about answering intent.
“How do I make my Squarespace site SEO-friendly?”
Answer clearly. Use natural language.
Use your core phrases (like “Squarespace SEO”) in headlines and introductions, not just scattered around the page.
3. Optimize your images – without overthinking it
Rename your files with meaning (coaching-website-squarespace.jpg)
Add alt text that describes what’s there – not for SEO, but for accessibility
Compress images before upload (TinyPNG or similar)
You’ll help your load time – and your reader’s attention span.
4. Use links to create structure and flow
Internal links show Google how your pages relate.
Link between blog posts and core pages
Use external links when relevant, but stay on-brand
Use calm, clear CTAs: “Read my guide to color palettes here”
5. Think like an AI assistant – can your content be used as an answer?
In 2025, SEO is also AEO (Answer Engine Optimization).
Write so that tools like ChatGPT, Perplexity and Google’s AI snapshots can easily quote you:
Put clear answers near the top
Add short FAQs
Use crisp, direct phrasing
FAQ
Is Squarespace bad for SEO?
No. But it’s not automated. You need to work with structure, copy and flow – which the platform fully supports.
Do I need plugins?
Not necessarily. Most SEO settings in Squarespace are already built in – you just need to use them consciously.
Which keywords should I focus on?
Start with the questions your ideal client might search. What are they trying to solve? What words would they use?
What’s most important right now?
Clear structure. Helpful content. Everything else builds on that.
Want a head start?
My Squarespace templates are built with SEO-ready structure – so you can focus on content, not code.
Each one includes:
✔ Hierarchy and heading system
✔ Logical navigation and page structure
✔ Clean layout with space for your voice
✔ Step-by-step tutorials for setup
